Transforming Real Estate with 3D Tours: How Realsee and Beike are Redefining the Industry

Realsee, BEKE's exclusive 3D tour provider, has captured more than 40 million spaces covering 3.32 billion sqm as of July 2024.
BEKE listings with Realsee 3D tours see 133% more UV and 20% higher lead conversion. The adoption rate is 89.6%, with 2,000+ photographer partners.

Founded in 2018, Beike (NASDAQ: BEKE) has rapidly established itself as a key player in the real estate market. The company focuses on providing comprehensive digital services, connecting buyers, sellers, and agents through innovative technology. With a commitment to enhancing the customer experience, Beike continues to lead the charge in transforming how real estate transactions are conducted in China and beyond.

3D Tours: A Game Changer for Real Estate

The emergence of 3D tours has revolutionized the property-buying experience. During the lockdown in Shanghai, agents like Huang Jiameng from Beike navigated the challenges by conducting over 20 3D viewings each day. Remarkably, on May 1 alone, he successfully closed 10 new home sales.

Huang expressed, “With 3D tours, we offer an immersive experience tailored to our clients' needs, even when in-person visits aren’t feasible. We can guide clients through properties in real-time, addressing their questions and ensuring a smooth experience.”

One standout success story featured a couple who faced an urgent need for housing as they were expecting a baby in July. Unable to visit properties physically, they found their dream home online in just two days using a 3D tour. Agent Zhu Jiang emphasized, “3D tours not only deliver comprehensive details about properties and their surroundings but also enable us to swiftly filter and present multiple options. This efficiency fosters trust and credibility with our clients. Even beyond lockdowns, over 70% of consumers actively leverage 3D tours to discover their ideal homes.”

In a rapidly evolving real estate landscape, 3D tours are proving to be an invaluable tool, enhancing client engagement and driving success for agents.

Setting New Standards in Real Estate

In today’s dynamic market, Beike's platform stands at the forefront of innovation, leveraging 3D tour technology to redefine the consumer experience. This groundbreaking approach has garnered recognition not only from consumers but has also established itself as a benchmark within the real estate industry. By enhancing service efficiency and engagement, 3D tours have become an essential tool for agents navigating the complexities of modern transactions.

Realsee, Beike's exclusive provider of 3D tour technology, has made significant strides since its inception. As of July 2024, it boasts an impressive portfolio of over 40 million spaces, encompassing 3.32 billion square meters—making it the largest platform of its kind globally.

The collaboration between Realsee and Beike serves as a prime example of how technology can transform industries. By harnessing the power of 3D tours, they have not only adapted to the challenges posed by the pandemic but have also set a new standard for real estate transactions. As we look to the future, the integration of such digital solutions will undoubtedly play a pivotal role in shaping the landscape of real estate, paving the way for more efficient and immersive buyer experiences.